Alex Choi Net Worth: Cars & Career


South Korean-American YouTuber popular for his unique taste in automotive customization and modified exotic cars Alex Choi has a net worth of around $1 million.

He is a YouTuber who makes a lot of money from his YouTube channel.

Alex became quite popular after uploading the video “Lamborghini Launch Control Reaction Compilation” on YouTube, which received millions of views.

Alex Choi (Source: DriveandReview)

Moreover, Alex is a dual citizen of the United States and South Korea. He moved to Los Angeles, California, when he was a kid.

Alex has around 784,000 Instagram followers and over 681,000 YouTube subscribers as of this writing.

Alex Choi | Quick Facts

Here are some quick facts about Alex Choi, the professional YouTuber:

Full Name Jasiel Amon Robinson
Also Known As Alex Choi
Net Worth $1 Million
Birth Date October 25, 1999
Birth Place Seoul, South Korea
Gender Male
Ethnicity Asian
Nationality Korean
Zodiac Sign Scorpio
Age 24 years old
Weight 60 kg (132 lbs)
Height 5 feet 8 inches (172 cm)
Sexual Orientation Gay
Hair Color Black
Eye Color Brown
Shoe Size (US) 8


Favorite Food Kimchi
Favorite Color Pink
Tattoos None
Languages English/Korean
Marital Status Unmarried
Occupation Professional Youtuber, Instagram Star
Active Years 2016-Present
Salary $55.9k
Social Media InstagramYouTube
Merch Kove Speakers
Last Update April 2024

Alex Choi Net Worth and Income

Alex Choi’s net worth is around $1 million as of April 2024.

The primary source of income for Choi is his YouTube channel and Instagram.

Fortunately, Alex’s status as a member of an affluent family provides him with several chances, allowing him to gain a significant following on YouTube.

Currently, Alex has around 714k subscribers on his Youtube channel. He makes a lot of money through YouTube at such a young age.

Alex Choi earns an estimate of $3.5k to $55.9k annually through daily views and the growth of his subscribers.


Alex earns a substantial sum of money from Instagram-sponsored posts.

Various brаnds pay a certain fee to advertise their products on his Instagram account. He may have earned between $1,670 and $2245 through his posts.

When it comes to Alex’s Instagram posts, the average engagement rate of his followers is 12.08 percent. As a result, the average estimate of the sponsorship fee he charges is between $1670-$2245.

Alex Choi’s Net Worth in Different Currencies

Let’s have a look into the professional YouTuber Alex Choi’s net worth in different currencies:

Currency Net Worth
Euro € 0.88 million
Pound Sterling £ 0.74 million
Australian Dollar A$ 1.40 million
Canadian Dollar C$ 1.27 million
Indian Rupee ₹ 75.30 million

Read About The Most Expensive Cars

Alex Choi | Cars

Alex’s automobiles are obviously an important aspect of his life. They’re stunning, top-of-the-line sports automobiles, and they’ll undoubtedly increase Alex Choi’s net worth significantly.

Alex owns four cars at the moment. They are listed below:

Audi RS7- It is his first big buy, which he made in May of 2016. Alex’s Audi RS7, which costs roughly $110,000 to $120,000 in the United States now, was featured in some of his videos. He switched in his Audi RS7 for a Tesla Model 3 a few years later.

Alex’s Audi RS7 (Source: armotorwerkz)

BMW M7- Alex’s next automobile is BMW M7. Its current market value in the United States is at least $156,700. This car may be seen in one of his videos with Emelia Hartford, a fellow automobile fanatic.

Lamborghini Huracan- The most popular Lamborghini Huracan is the next car on the list. Lamborgini, an Italian sports cars manufacturer. This is one of the bespoke vehicles that he is known for. It costs at least $200,000 right now.

Alex Choi's Lamborghini Huracan, BMW M7, Maclaren 720 and Lamborghini Huracan Unicorn V3
Alex Choi’s Cars (Source: Pinterest)

Maclaren 720- Maclaren 720 is Alex’s most recent buy. His custom wrap was so famous that it was featured in the video game called Forza Horizon. For the time being, in the United States, this car costs at least $284,745.

Alex Choi | Drone Company

At the age of 13, Alex Choi developed a liking for flying various types of drones for aerial filming.

He loves sharing these films with his friends and followers on YouTube and Instagram.

He decided to launch the Apache Vision website, which allows drone enthusiasts to share photographs and films captured with their drones.

Users can discuss information about drones and post job openings linked to aerial cinematography on the website.

Read About Mr. Beast’s Net Worth: Lifestyle & Charity

Alex Choi | Lifestyle

He attracted the attention of many young people at such a young age. People may be envious of him because of his unwavering passion for automobiles.

Alex hasn’t said anything about his relationship in public yet. There are speculations that Emilia Hartford and Alex are dating.

She even features in his videos and Instagram posts regularly. They were seen hanging out on his Lamborghini Huracan in one of his Instagram posts.

Emilia is also a well-known YouTuber and author who generates a lot of money from her videos.

Emelia Hartford and Alex Choi
Emelia Hartford and Alex Choi (Source: Facebook)

At dinners and outings, they were frequently photographed together. They used to share photos of one other on social media, which could indicate that they were dating.

Alex is known for wearing a lot of luxury clothing. For example, he owns a pair of custom Yeezys valued at least $500.

He also has a few designer shirts and a few brand-name flat brim hats, all of which are worth at least another $1k, so he has a wardrobe worth roughly $2,000

Alex Choi | Endorsements

Alex Choi is making use of affiliate marketing, which is a more lucrative way to make money for YouTubers.

Affiliate marketing is when YouTubers and brands come to an arrangement to promote one other’s products in their videos.

As a result, the YouTuber is paid a fee as well as a percentage of any purchases made with the code he offers, ranging from 5% to 20%.

Choi highlights his experience dealing with affiliate marketing for firms such as Kove in several of his videos.

With pricing starting at around a hundred dollars, Kove Speakers are one of the affordable Bluetooth speakers.

Fans of Alex Choi, who used his discount code – DDE65 – received discounts. As a result, many customers flocked to Choi’s brand, boosting the brand’s revenue share.

Besides Kove speakers, he has also done sponsored advertisements for a variety of companies.

Alex Choi | Career

Alex and his family moved to Los Angeles when he was a child. His parents are also alleged to have assisted him in putting money into his car modification business.

On July 15, 2017, Alex Choi launched his YouTube channel and posted his debut video, “Fiat 500e DRIFT CAR construction.”

Since the release of the video, he has been posting videos about supercars, incredible wraps, and movies of him living his best life.

Out of all of his videos, “Lаmbоrghini Lаunсh Cоntrоl Rеасtiоn Cоmрilаtiоn” is the most popular one. The video currently has around 12 million views.

At the moment, his channel is growing day by day, with over 714k people watching his videos. He is, however, committed to uploading videos, as he does it two or three times per week.

3 Facts about Alex Choi

  • Alex began filming his first car videos in his mother’s car.
  • Alex Choi isn’t his real name. In fact, his real name is Jasiel Amon Robinson.
  • Jeffree Star follows Alex Choi on his Instagram account.


How is Alex Choi so rich?

The majority of Alex Choi’s fortune stems from his renowned YouTube channel. Choi has amassed a sizable fortune through his YouTube channel.

Was Alex Choi arrested?

Alex got in trouble with the authorities in 2018 after he nearly killed a motorcyclist while doing a stunt on a highway. He was arrested and placed in роliсе сustоdу, but he was eventually released.

He uploaded a controversial instаgrаm роst in March 2018. This came after he wrote on his Facebook page, “Pоliсе SEIZED mу саr аnd sеnt mе tо JAIL!!.” He was also arrested in December the same year for arguing with a police officer in California.

Is Alex Choi gay?

Alex Choi has a heterosexual sexual orientation. He does not identify as a gay or bisexual person.

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