Peter Jones Net Worth: Media & Investement

Peter Jones

Entrepreneur and television personality Peter Jones has a net worth of $400 million.

He was born on 19 March 1966 at Langley, Berkshire, England. Moreover, he started his entrepreneur career at the age of 16 when he started a tennis academy.

Peter Jones
Peter Jones/ Source: Chart Attack

Currently, his business portfolio includes companies such as Data Select, Wonderland Magazine, Jessops, Expansys, and many more.

However, Peter Jones is famous for his appearance as a panelist in Dragons Den and American Investor.

Jones was also named as the emerging entrepreneur in 2002 by the Times and Ernst & Young.

Quick Facts

Full Name Peter David Jones
Common Name Peter Jones
Age  58 Years old
Birth Date 19 March 1966
Birth Place Langley, Berkshire, England
Net Worth $400 million
Ethnicity English and Russian
Nationality England
Education Desborough School, The Windsor Boys’ School
Zodiac Pisces
Father Name Clive Capp
Height 6 ft 7 inches (201 cm)
Hair Color Grey
Profession Businessman, Investor
Marital Status Married
Wife/Spouse  Caroline (separated), Tara Capp
Children Tallulah Jones, Annael Jones, Natalia Jones, Isabella Jones, William Jones
Active Since Age of 16.
Retired Not retired
Endorsements Sage Group
Website Peter Jones
Social Media Twitter, Facebook, Instagram
Associations Phones International Group, Peter Jones TV production company, Data Select, Reggae Reggae, Intern Aven
Media Dragon’s Den, Investor, Tycoon
Last Update June, 2024

Peter Jones Net Worth And Income

As of 2024, Peter Jones has a net worth of $400 million. Peter Jones has achieved this net worth from investments in various businesses.

He started his business at the age of 16 when he decided to build a personal computer. However, he faced a loss of £200,000 after he sold the company to IBM.

He also lost his house and the car following that loss.

Afterward, in April 1988, he founded Phones International Group. This business was a great success as it generated a revenue of $245,000,000 until 2006.

Moreover, the company generated revenue of $20 million in 1999 and $70 million in 2000.

Likewise, he sold the part of Phones International Group, Wireless Logic, for $60,000 ( £38 million), retaining the Data Select Part.

He also made a fortune from his companies Red Letter Day and the Peter Jones TV production company.

Likewise, he has also appeared in shows like Dragon’s Den, American Investor, and Tycoon. Through these shows, there are many companies Peter Jones has invested in contributing to his net worth.

Peter Jones Net Worth in Different Currencies

Peter Jones’ net worth in different currencies, including BitCoin, is discussed below.

Currency Net Worth
Euro € 343,440,000
Pound Sterling £ 290,687,120
Australian Dollar A$ 535,830,000
Canadian Dollar C$ 494,700,000
Indian Rupee ₹ 29,999,800,000
BitCoin ฿ 6,612

House, Cars & Watches


In 2004, Jones bought a six-bedroom home in Buckinghamshire, England, for £ 2.67 million. However, he put this house on the market for £ 3.11 million in 2011.

Likewise, he also bought an estate on 200 acres of land located at Buckinghamshire for £7 million.

Moreover, he owns a villa in Portugal which he purchased for £4 million. The house sits on two-acre of land and has seven bedrooms and separate guest quarters.

Furthermore, he has many other properties, but he has kept them private.


Peter Jones is a fan of luxury sports cars and has a vast collection of sports cars. Similarly, Jones’ first car was Romeo Alfasud.

He also owns Maybach Beige, Ferrari, and Bentley.


He was seen wearing Fp Journe Tourbillon Soverain in an episode of Dragon’s Den.

Lifestyle & Vacation


Currently, Peter Jones is living a luxurious life in Buckinghamshire, England. He is a workaholic and spends his time building his business portfolio.


Peter Jones goes on a vacation with his family to different destinations. Moreover, he goes to his house in Portugal during vacation.


Jones is the founder of the Peter Jones Foundation, which provides education to the young generation about enterprise and entrepreneurship.

Media, Investment, Endorsement & Book Publications


Peter has appeared in sixteen seasons of Dragon’s Den. Moreover, he also appeared in the Investor, which was aired in 2007.

Similarly, he also appeared in the Television show ‘Tycoon,’ produced by his own television company Peter Jones Television Company.

Similarly, he has also made appearances in the shows like The Magicians, Hustle, James Corden’s World Cup Live, Top Gear.


Peter has built a successful business portfolio with a series of investments.

He has nearly invested £6 million in different businesses from Dragon’s Den.

Peter Jones in Dragon's Den
Peter Jones in Dragon’s Den / Source: getreading

In season 4, Peter and Richard Farleigh combined to invest £50,000 in Reggae Reggae sauce for 40% business stakes.

Likewise, he invested £ 100,000 in the Intern Aven, getting 40% of the business stake. Moreover, the stake would reduce to 30% if specific criteria are met.

Peter Jones also invested £ 65,000 in the Kristy’s for 30% and £ 50,000 in Bare Naked Foods for 50% business stake.

Moreover, he has partnered with Theo Paphitis investing £80,000 in Scents Of Time. He also invested £75,000 in the Rock Band Hamfatter for a 30% business stake.

Jones has also invested £ 75,000 in Neurotica, £70,000 for my bungee, and £50,000 for Beamblock.

As of June, 2024, Peter Jones’ net worth is $400 million.


Peter has appeared in the television advertising for Sage Group. Moreover, he has worked as the Ambition ambassador for Sage Group.

Book Publications

He has written the book Tycoon, which tells about his life story and advice to set up a successful business.

Peter Jones Book Tycoon
Peter Jones Book Tycoon / Source: Amazon


Jones started his entrepreneur career at the age of 16 when he developed a personal computer.

Afterward, he has invested in various businesses and has expanded his business portfolio.

Peter also opened a cocktail bar during his mid-twenties and opened Phones International Group in April 1998.

He also founded between 2004 and 2008. Similarly, he also owns a TV production company called Peter Jones TV.

Likewise, in 2013 he became chief executive of Jessops in the United Kingdom.

Facts about Peter Jones

  • Being a good tennis player, Peter used to earn money in his teenage years by giving tennis lessons. Similarly, he bought his first house just at the age of 16.
  • In 2008, he gave Business Studies A Level exam and passed it with an A grade.
  • Jones was selected as “Commander Of The Order Of The British Empire” in 2009 New Years Honors.


What companies do Peter Jones own?

Peter Jones has invested in more than 25 companies. Some of the companies he invested in are Data Select, Wonderland Magazine, Expansys, Reggae Reggae, and Intern Aven.

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