Serena Williams Net Worth: Income, Endorsements & Investments

Serena Williams With Wimbledon

Serena Jameka Williams, aka Serena Williams, is an American professional tennis player who has a net worth of $250 million.

Serena is one of the most admired and successful tennis players of all time.

She was ranked as singles world No. 1 on eight separate occasions by the Women’s Tennis Association (WTA) between 2002 and 2017.

Serena holds the most major titles, with 39:23 in singles, two in mixed doubles, and 14 in women’s doubles.

Serena Williams
Serena Williams (Source: SportsCaster)

Moreover, Williams has won 13 Grand Slam singles on the hardcourt, which is a record.

Likewise, she ranks third in Open Era with 319 weeks on WTA No. 1 spot, just behind Martina Navratilova and Graf.

Furthermore, Serena has also won WTA Tour Championships five times in the singles division.

She won Olympic gold medals in both singles and doubles at the 2012 Summer Olympics. She thus became the third player to win gold in both categories.

Serena Williams | Quick Facts

Birth Name Serena Jameka Williams
Known As Serena Williams
Nick Name Meka, Momma Smash
Net Worth $250 Million
Date of Birth September 26, 1981
Horoscope Libra
Father Richard Willams
Mother Oracene Price
Siblings Yetunde Price, Venus Williams, Lynda Price, Dylan Starr Williams, Isha Price, Ronner Williams, and Richard Williams III.
Birth Place Saginaw, Michigan, United States
Current Residence Florida, United States
Religion Jehovah’s Witness
Gender Female
Ethnicity Afro-American
Nationality American
Age 42 Years Old
Height 5 feet 9 inches or 175 cm
Weight 68 kg or 150 lbs
Body Measurements 40-28-44
Skin Tone Brownish Black
Hair Color Naturally Black
Eye Color Dark Brown
Sexual orientation Straight
Marital Status Married
Husband /Spouse’s Name Alexis Ohanian
Marriage Date 2017
Children Alexis Olympia Ohanian Jr. (daughter)
Profession Professional Tennis Player
International Debut in Tennis 1995
Coach Patrick Mouratoglou
Favorite Shot Forehand
Education The Art Institute of Fort Lauderdale
Hobbies Acting, Reading, Watching Movies, Dancing
Favorite Food Fried Chicken Sushi
Favorite Singer Mariah Carey & Brandy
Favorite Holiday Destination Japan
Favorite Color White
Boyfriends Hosea Chanchez (2008)

Amar’e Stoudemire (2010)

Patrick Mouratoglou (2012)

Grigor Dimitrov (2012)

Merchandise  Autographed Tennis Ball
Social Media Instagram, Facebook, Twitter, TikTok
Last Update June 2024

Serena Williams Net Worth & Income

An American professional tennis superstar Serena Williams has a vast net worth of $250 million as of 2021.

One of the most eminent tennis players of all time, she also holds the record of the highest-earning female player by a mile.

Similarly, Serena earns anywhere between $30 and $40 million from on-court income and endorsements in a typical year.

To date, Williams has earned more than $94 million from tennis alone.

Between June of 2019 and June 2020, Williams made a whopping $35 million. Out of the total amount, about $20 million came from endorsement.

Serena Williams Playing
Serena Williams On Court (Source:

On average, Williams makes about $8 million each year from tennis.

Moreover, Serena was the highest-paid female athlete in 2016, with almost $29 million in prize money and endorsements.

With $27 million in prize money and brand endorsements, she was the only woman on the List of the 100 Highest-Paid Athletes by Forbes in 2017.

Moreover, in 2021 Forbes ranked her 28th on their list of World’s Highest-Paid Athletes.

Serena Williams earnings in the past couple of years:

Year Earnings
2021 $41.5 million
2020 $28 million
2019 $29 million
2018 $25 million
2017 $21 million
2016 $12 million
2015 $24.6 million
2014 $22 million
2013 $20.5 million
2012 $16.3 million
2011 $13 million
2010 $20 million
2009 $17 million
2008 $14 million
2007 $14 million
2006 $10 million
2005 $12.7 million
2004 $40 million

Serena Williams’ Net Worth in Different Currencies

The following table contains Serena Williams’ net worth in some of the major currencies.

Currency Net Worth
Euro € 222.07 million
Pound Sterling £ 189.16 million
Australian Dollar A$ 351.92 million
Canadian Dollar C$ 322.98 million
Indian Rupee ₹ 19,096,437,500
BitCoin ฿ 5337.18

Serena Williams | Houses, Cars & Watches


Serena Williams owns numerous multi-million dollars homes in different parts of the United States.

In 2017, Serena paid $6.9 million for a gorgeous home in an exclusive gated neighborhood of Beverly Hills, California.

The current status of the 6,000 square feet six beds and six baths house is unknown.

Similarly, Serena purchased a Bel-Air mansion back in 2006 for roughly $6.6 million.

The mansion first landed on the market for $12 million, but with no interested buyer, she lowered the price to $10 million after a year.

She was finally able to offload the property in 2019 for $8.1 million.

Moreover, Serena, along with her sister Venus had purchased a property in Palm Beach, Florida, way back in 1998 for $681,124. The same property was sold in 2018 for $2.86 million.

Apart from these, Serena also owns a house in Paris, France, and North of Miami.


As of June 2024 Serena Williams’ net worth is a whopping $250 million.

Serena has quite a taste when it comes to cars.

She owns a number of cars which can make any auto lover jealous.

Aston Martin
Serena Williams Aston Martin (Source: EssentiallySports)

Her collection of cars includes a Lincoln Navigator with costs about $89,000, 2016 Mini Cooper worth $27,000.She also owns an Aston Martin Vanquish worth $386,000, and Bentley Continental GT worth $222,000.

Apart from these, Serena also owns a stunning Mercedes-Benz G-Wagon, which costs about $150,000.


Just like her taste for luxury cars, Serena also has a thing for luxurious timepieces.

She became a brand ambassador of Audemars Piguet in 2014.

Since then, she has been sporting the brand on various occasions.

Serena currently wears an Audemars Piguet Royal Oak Offshore. It features a self-winding mechanism, 18-carat rose gold case, and glare-proof sapphire crystal. The watch costs more than $60,000.

Serena Williams | Lifestyle & Vacations


One of the most eminent tennis players on the planet, Serena Williams’ net worth is a whopping $250 million. So how does the world best spend her day-to-day life?

Serena Williams is not a big fan of working out in the gym. She has stated that she follows an active workout plan only to keep herself free of injury during tennis season.

Her personal trainer, Mackie Shilstone, has created a diet and workout plan to improve her muscle functionality, endurance, and flexibility.

Her workout includes a 10 minutes warm-up session with some cardio exercise. After that, she goes for Zumba but cycling, running, and swimming are her other options too.

In terms of her diet, she consumes a lot of beans, nuts, sprouted quinoa, and lentils.

Similarly, fried chicken, moon pies, and grits are some of her favorite food.

As for her personal life, Williams married the co-founder of Reddit Alexis Ohanian in 2017 in New Orleans.

Stars like Kim Kardashian and Beyonce were among the attendees at the wedding.

Williams and Ohanian were blessed with a baby girl the same year.

Because of pulmonary embolism during labor, it was done via C-section.


Serena loves traveling places and often goes on vacation with her family.

In June of 2021, the Ohanians were spotted in France enjoying by the pool.

Similarly, back in 2016, she was seen with her mum and sister Venus in the Bahamas.

Moreover, Serena was also seen soaking in the sun during her Croatian vacation in 2014.

Furthermore, Williams also loves spending some quality time by the beach in Miami, Florida.

Other than these, Serena has been to Paris, Hawaii, Australia, and Switzerland.


Serena and her sister Venus are known to play tennis matches to raise money for Ronald McDonald House charities.

Similarly, in 2004 and 2005, they had an entire ESPN special dedicated to their charity.

Likewise, Serena has her own non-profit foundation named Serena Williams Foundation. The foundation provides scholarships to universities for underprivileged students.

 Charity Game
Serena Williams Charity Game (Source:

Moreover, the foundation also funded the construction of Serena Williams Secondary School in Kenya.

Serena Williams has been an international Goodwill Ambassador for UNICEF since 2011.

In 2017 Williams sisters announced that they would donate $1 million to American Tennis Association’s Tennis and Education Complex.

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Serena Williams | Endorsements, Investments & Books


Serena Williams’ net worth is a staggering $250 million as of June 2024.

She earns $15 to $20 million each year off the court through her brand endorsement deals.

In 2004 Serena inked a $40 million deal with Nike to produce a fashion line.

Moreover, 17 years old in 1998 inked an enormously huge deal with Puma. Serena received a whopping $12 million courtesy of the agreement with Puma.

Apart from these, Serena Williams has endorsement deals with companies such as Audemars Piguet, Aston Martin, JP Morgan Chase, IBM, Intel, Gatorade, Delta Airlines, and Pepsi.

Furthermore, Williams signed a TV deal with Amazon Studios in April 2021 that includes a docu-series about her.

Williams currently serves as Chief Sporting Officer for Aston Martin.


Serena, a burgeoning entrepreneur, has recently started using her business skills and tactics with Serena Ventures.

She already has about 20 corporate partners.

Williams has invested in more than 66 startups through Serena Ventures. She also sits on the boards of SurveyMonkey’s and Poshmark’s parent, Momentive.

Likewise, she has also invested in the NFT platform Bitski in a funding round announced in May of 2021.

Serena launched a direct-to-customer clothing line named S by Serena in 2018.

Furthermore, she also owns a minority stake in the American football team Miami Dolphins.

Reportedly, her stake in the team is about 0.5% which does not seem like a lot, but the team overall has a valuation of $1.1 billion.

With all her lucrative investments, Serena William’s net worth of $250 million will surely rise in the coming future.


Williams sisters and novelist Hilary Beard published Venus & Serena: Serving From The Hip: 10 Rules For Living, Loving, and Winning in 2005.

Similarly, she published another book, On the Line, in 2009. The book highlights her illustrious career.

On The Line
On The Line (Source: Amazon)

The same year another of her book titled Queen of the Court was published.

The book discusses her growing up in the tough neighborhood of Compton, drug paraphernalia, and her initial training in public tennis courts littered with broken glasses.


Born on 26th September 1981 in Michigan, Serena spent some of her childhood in Compton, California.

She was driven towards tennis at an early age.

Both of the sisters had full family support and were homeschooled to increase the time for practice.

They were mentored and coached by their parents, Richard Williams (Father) and Oracene Piece (Mother).

 Sisters In Their Early Days
Williams Sisters In Their Early Days (Source: Wikipedia)

Along with her parents, other mentors, including Richard Williams, also helped her to learn sports. Richard later went on to found The Venus and Serena Williams Tennis Academy.

After a brief stay in Compton, the family moved to West Palm Beach, Florida. Serena was nine at the time.

Furthermore, she, along with her sister, attended Rick Macci’s tennis academy.

However, their father pulled daughters out of the academy and took over as their official coach in 1995.

Unknown Facts About Serena Williams

  • She listens to David Bowie’s Fame to power through a tough workout.
  • Her go-to gadget in her kitchen is her toaster oven.
  • Interestingly, she has won four gold medals from three Olympics.
  • The weirdest thing in her gym bag is Opi Nail Polish.


How much does Serena Williams sleep?

Serena gets a full eight hours of sleep and has credited it to curing her migraine.

Who’s better, Venus or Serena?

The Williams sisters have met 31 times in professional tournaments.

However, Serena has a lead in their head-to-head record with 19 wins to Venus’s 12.

Are Venus and Serena twin sisters?

No, Venus and Serena Williams are not twin sisters.

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