Liver King Net Worth: Career & Lifestyle

Liver King

A social media influencer and the CEO of “Ancestral Lifestyle” Brian Johnson, popularly known as Liver King’s net worth is $1 million.

He rose to fame and became TikTok’s most recent viral sensation by consuming an astounding amount of raw meat.

Johnson has an incredibly masculine body and bulgy physiques, which also helped him get into the limelight.

Liver King
Liver King (Source: Know Your Meme)

Liver King is well-known for basing his line of nutritional supplements on the Nine Ancestral Tenets, which influenced and guided his life.

He promotes embracing an ancestral lifestyle to maintain good physical and mental health.

Liver King | Quick Facts

As of  May 2024, Liver King’s net worth is a massive $1 million. Let’s look at quick facts to understand more about Liver King.

Full Name  Brian Johnson
Celebrated As Liver King
Date of Birth 1977
Place of Birth Cedar Rapids, Iowa
Residency California, USA
Age 47 Years Old
Nationality American
Ethnicity Mixed
Gender Male
Horoscope Aquarius
Religion Christian
Relationship Status Married
Wife Barbara Johnson
Children 3
Height 5ft 7in/170 cm/1.70 m
Weight 85 kg/187 lbs.
Eye Color Blue
Hair Color Brown
Profession Social Media Star, Entrepreneur & Fitness Influencer
Social Media InstagramTikTok
Net Worth $1 Million
Last Update May 2024

Liver King | Net Worth & Income

As of May 2024, Liver King’s net worth is estimated to be $1 million.

The primary source of his staggering net worth is his business. He has several enterprises, all of which promote ancestral life, either directly or indirectly.

Let’s explore in detail how Liver King made his million-dollar fortune.

Earning From business

Liver King owns multiple enterprises, which contribute significantly to his massive riches.

His companies include Ancestral Supplements, Heart & Soil, Medicine Man Plant Company, and The Fittest.

All of these businesses come within the fitness category, after all, he is a fitness enthusiast.

His supplement enterprises, the most well-known being Ancestral Supplements, have generated the lion’s part of his fortune.

Earning From sponsorship

As a bodybuilder, Liver King earns money from sponsorship and brand endorsement arrangements.

He frequently uses his social media following to promote his own products. With millions of followers on TikTok and Instagram, he makes considerable money from ad income.

Liver King earns more than $250,000 each year from advertising revenue.

Liver King Net Worth in Different Currencies

As of  May 2024, Liver King’s net worth is a massive $1 million. Let’s look into his net worth in different currencies, including the cryptocurrency Bitcoin.

Currency Net Worth
Euro € 884,200
Pound Sterling £ 738,795
Australian Dollar A$ 1,379,377
Canadian Dollar C$ 1,273,815
Indian Rupee ₹ 74,370,050
BitCoin ฿ 21.67

Liver King | Houses

The millionaire social media influencer lives in Texas, the United States, with his family.

He has also uploaded his exclusive home tour on his YouTube channel.

Liver King | Lifestyle

The bodybuilder Liver King’s net worth is $1 million as of May 2024.

Despite having a million-dollar wealth, his way of living is entirely different from a typical wealthy person.

Liver King With His Family
Liver King With His Family (Source: GQ)

He had not before been accustomed to living in the manner that he currently does. But everything changed when he found out his children had allergies.

To help their children, he and his wife tried eliminating processed foods from their meals. It evolved from a diet to a way of life throughout time.

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Liver King | Diet and Workout


The fact that the liver comprises a sizable portion of King’s diet it has given him the title “Liver King.”

According to Liver King, he routinely consumes liver along with other delicacies such as bone marrow, chicken hearts, and turkey hearts.

He has also been observed eating bull testicles purportedly for their nutritional benefits.

King recommends his followers to do the same, advising them to start with tiny quantities and gradually increasing the amount over time.


Liver King lives up to his name and motto by eating a pound of liver every day.

His diet is not for the faint of heart since it includes raw animal testicles and fresh fish eggs.

Liver King Work Outs
Liver King Work Outs (Source: Generation Iron)

In terms of fitness, he has posted some of his routines online.

He once went on a one-mile walk while carrying two 97-pound kettlebells, a 100-pound backpack, 20-pound ankle weights, and a 195-pound sled.

He also does overhead pushes on massive tree branches.

Liver King | Ancestral Supplements

His online presence is seamlessly blended with the products he sells.

Liver King has multiple enterprises, the most important being Ancestral Supplements, which supports his nine tenets.

The nine tenets revolve around healthy living choices, including eating nutritious foods and getting adequate sleep.

Ancestral Supplements
Ancestral Supplements (Source: Ancestral Supplements)

While the procedures may be used by anybody, Johnson believes they are most effective for increasing testosterone levels.

Regardless of competing for expert viewpoints, he contends that if individuals lived like their ancestors, their hormonal makeup would be double or triple that of a spoiled modern individual.

Liver King’s net worth as of May 2024 is $1 million.

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Liver King | Career

Liver King has spent most of his life in Texas, where he began his bodybuilding career.

He decided to study chemistry and biochemistry of supplementary nutrition for his thesis. He earned a degree in biochemistry, which assisted him much in his transformation.

Johnson said he had no idea what a content creator or influencer was, despite the fact that he met every requirement himself.

Nonetheless, he was adamant about spreading his way of life.

He isn’t the only one who supports a novel approach to bodybuilding. He does, however, vary from the bodybuilders who focus on a plant-based diet.

His main objective is to prove to every viewer of his content that “liver is king.”

Unknown Facts About Liver King

  • Liver King has appeared on Logan Paul’s podcast The Impulsive, co-hosted by Mike Majlak and George Janko.
  • He has over a million followers on Instagram.


Does Liver King live in a Cave?

Liver King has addressed his residence as a cave multiple times. However, he doesn’t live in a cave; instead, he has a luxurious ranch in Texas.

Is Liver King a health coach?

Liver King is a fitness freak. He is also a certified blueprint health coach.

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