John Paul DeJoria Net Worth: Charity & Career

John Paul DeJoria is an American entrepreneur, filmmaker, and philanthropist with an impressive net worth of $4 billion.

The self-made billionaire is known for co-founding the globally famous hair products line, Paul Mitchell.

John Paul DeJoria
John Paul DeJoria 

Moreover, he is a co-founder of The Patrón Spirits Company, a luxury tequila company.

The American-Greek-Italian business tycoon has traveled a journey from homeless to a billionaire with lots of hardship.

Quick Facts

Here are some quick facts about John Paul DeJoria.

Full Name John Paul DeJoria
Date of birth April 13, 1944
Age 80 years old
Gender Male
Place Of Birth Los Angeles, California, United States
Nationality American
Profession Businessperson, Entrepreneur, Film Maker, Philanthropist
Zodiac sign Taurus
Religion Christian
Ethnicity Mixed (American-Greek-Italian)
Residence Los Angeles, California, United States
Height 5’6″ (172cm)
Weight 149 lbs (68 Kg)
Color Of Hair Black
Color Of Eye Amber
Social Media  Twitter
Father’s Name -not known-
Mother’s Name -not known-
Siblings  -not known-
Marital status Married
Education John Marshall High School
Spouse Eloise Broady DeJoria (m. 1993)
Children Alexis DeJoria, Michaeline DeJoria, John Anthony DeJoria, Justin DeJoria, Michael DeJoria, John Paul DeJoria II
Active Years -not known-
Net Worth USD 4 billion
Last Updated April, 2024

John Paul DeJoria Net Worth and Income

The net worth of the famous American entrepreneur John Paul DeJoria is 4 billion USD.

In 1980, DeJoria teaming up with his friend Paul Mitchell started a business with a loan of 700 USD. Today, the same business is soaring high with the name John Paul Mitchell Systems.

The base salary of the executive working in the company is $262,887. It roughly brings $126 per hour, and it includes a bonus as well.

The salary depends upon the executives and can range anywhere between $50,000 to $518,000 annually.

Along with the professional haircare range, DeJoria also owns The Patrón Spirits Company, founded in 1989.

Net Worth of John Paul DeJoria in Different Currencies

Here is the net worth of the billionaire in different currencies, including Bitcoin.

Currency Net Worth
Euro 3,373,580,000
Pound Sterling £ 2,870,780,000
Australian Dollar A$ 5,393,000,000
Canadian Dollar C$ 5,013,340,000
Indian Rupee 296,606,600,000
BitCoin ฿ 105,603

Houses, Cars, and Private Jets


The billionaire has so many gorgeous houses in different places. For instance, John has bought properties in Austin, New York, California, Colorado, Las Vegas, Hawaii, and so on.

Texas House

In 2006, DeJoria actually sold this gorgeous ranch for $6.93 million.

Originally, the house was listed on the market at the price of $7.995 million. However, John managed to sell it by reducing the price to nearly 7 million dollars.

The Austin mansion overlooking the creek

The property features four bedrooms. Furthermore, it is a house for 120 exotic animals, including antelope, wildebeest, and many gazelles.

Moreover, it is spread on 96 acres and shares a part of Fitzhugh Creek. To detail, the house situated in the Austin suburb overlooks the beautiful creek right over from a stunning swimming pool.

Inside the house, you will find stone walls and ceiling beams. And on the outside, there are two barns.

Las Vegas House

John owns a house in Nevada, Las Vegas. However, he lives here part-time, at times needed.

Reportedly, the house spans 9000 square feet, and John purchased this estate from Suzanne Somers.

Malibu House

DeJoria owns one more house in California, which according to sources, is worth 50 million USD.

John Paul DeJoria's Malibu mansion
John Paul DeJoria’s Malibu mansion

The other details of the house have not been disclosed.

Hawaiian House

The story of this house is quite interesting. The Balinese house was originally built in Indonesia and was later shifted to Hawaii.

The unique Bali-style house was completed by numerous carpenters taking two years using rare Indonesian timber. This secret hideaway of John is 3,600 square feet and is situated in Paauilo, Hawaii.

To detail, there are three bedrooms and two and a half bathrooms in this beautiful mansion.

Furthermore, there is a grand staircase leading you to the living space, and on the outside, you will find a deck space.

The interior of the house is really gorgeous, especially those hard-carved details and Asian antiques.

Moreover, one of the exotic/antique pieces must be the 200-year-old couch brought from Taiwan.

Not only but also, Chinese opium beds are present inside the mansion, which are almost 300 years old.

Speaking about the energy source used, the entire property runs by solar energy.

Apart from all these above-mentioned houses, DeJoria has many other properties in places like Manhattan, Colorado, etc.

Newport House

John purchased this property after selling his Austin house. This beautiful mansion in Newport, Rhode Island, was bought by DeJoria for $11.65 million.

The house is also known as “Ocean Lawn,” which spans 16,200 square feet.

The exterior of Newport mansion
The exterior of the Newport mansion

Likewise, the house boasts 13 bedrooms along with libraries. Furthermore, this oceanfront mansion features a stunning swimming pool.

Additionally, there is quite a spacious children’s playhouse included in the property.

This estate was initially on the market for $18.5 million, listed by Eugene Conese. Nevertheless, it now belongs to the billionaire businessman.

Ranch in Utah

John Paul DeJoria owns High Star Ranch in Kamas, Utah. The Ranch was opened in 2016 which acts as an entertainment venue.

The location of the ranch is 16 miles from the Park City area.


The man has quite a lot of vehicles parked in his respective residents. DeJoria is not such a fan of fancy cars. However, he owns a few of them. He does have a bunch of motorbikes, though.

Lamborghini Aventador
Lamborghini Aventador

Here is the list of both two-wheelers and four-wheelers you will find in the garage of the billionaire:

  • Ferrari California Car
  • A custom-made Lamborghini Aventador
  • A 1934 Ford
  • A Chevrolet Hybrid 2 mode Tahoe
  • A couple of Teslas
  • A Harley Davidson Police Bike
  • Another motorcycle with a sidecar built as BMW
John Paul DeJoria on his motorbike
John Paul DeJoria on his motorbike

Among these vehicles, John often drives the 10-year old Hybrid 2 mode Tahoe, which according to him, is pretty rare now. Besides, DeJoria loves riding motorbikes.

Private Jets

DeJoria has quite a history of spending money on private jets for his comfort. John owns private jets because he can first, but the main reason is to avoid wasting time at airports.

Having to travel constantly, DeJoria always felt the need to have his private jet. In fact, the busy billionaire travels almost one-third of the month.

DeJoria inside his private jet
DeJoria inside his private jet

His first airplanes were Citation I and Citation II. Afterward, he switched to Lear 35 as Citation planes were only good for the short-range. Then, he purchased a Falcon 50.

Currently, he has three jets which all are great for any long distance John needs to travel. The private planes owned by the successful entrepreneur are Gulfstream GIV, Falcon 2000, and Lear 60.

And among these three, his go-to jet is the Falcon 2000, which can accommodate 10 people. Also, it uses half the fuel GIV consumes but flies at the same speed.

Lifestyle and Vacations

The lifestyle of John DeJoria is effortless than one would think about a billionaire. Personally, he doesn’t use e-mail and does not carry expensive and extravagant gadgets.

Having said that, DeJoria uses an old Nokia phone for its long battery. Reportedly the chunky device he carries is 12 years old.

DeJoria flaunting his ponytail

Likewise, the man has aged like a fine wine and rocks the ponytail he has. He is a firm believer that longevity is all mental,

John focuses on a balanced diet, proper exercise, reduction of stress, and being social, which he believes to be the key to a long and happy life.

The businessman is not completely vegetarian, but he consumes a meal that is 90% plant-based. Occasionally, he digs in fish and sometimes includes beef or chicken.

John tries to drink up to eight glasses of water every day and gets involved in some sort of strength exercises thrice a week. It has been derived from his interviews that he prefers steel-cut oatmeal for breakfast with maple syrup.


The man travels a lot. In fact, he has to travel, for like one-third of the month. Other times, he tries staying at home and having a good time with his family.

Likewise, his company also organizes holiday trips for all the staff working for him. For instance, in December 2012, the group and guests from The Patron Spirits Company spent their winter in Malibu, where the company had organized an annual winter wonderland vacation.

Leading with an example from back in 2015, John traveled seven cities of three different counties in a month. The purpose of traveling at that time was for both business and family getaway.

He visited Frankfurt in Germany, several cities in the US, and then Canada with his wife, Eloise. John and Eloise even went glacier hiking in Alaska.

Reportedly, DeJoria traveled 19,366 miles in that single month, and that is just a scenario picked from a month of a year.

While traveling either for vacation or his business trips, the owner of the hair product line always packs his essentials which is a Tea Tree Shampoo, obviously from PaulMitchell, some fruits and nuts to munch on, a comfy pillow, blankets, an extra pair of socks and then there is a batch of his Patron to cure his jet lag.


John Paul DeJoria is a philanthropist who believes that “Success Unshared is Failure.

Back in 2008, John joined the Former President of the South African Republic, Nelson Mandela.

DeJoria helped almost 17,000 orphaned children feeding them through the project Food4Africa. The billionaire himself traveled to sub-Saharan Africa to join the campaign.

Likewise, he supports the Sea Shepherd Conservation Society, a non-profit organization that ensures no poachers in the Coast Guard.

John and Eloise (middle) during one of the philanthropic events

Having said that, John DeJoria contributes to the Salvation Army. He has donated 1 million to the church and an additional one million to Grow Appalachia, an organization he launched for the farmers.

To detail, Grow Appalachia is a program that educates people on how to farm. John not only donated the money but brought seeds, fertilizers, and farming experts. Currently, almost half a million people are being fed from those farms, and the farmers are earning money.

Moreover, John helps people seeking employment at Chrysalis. He gives them pep talks along with suits to wear on an interview.

While in Texas, where he previously owned a beautiful home, he visited homeless neighborhoods and gave $100 cash to those who really needed it.

Well, the charitable deeds done by the billionaire are never-ending. As a matter of fact, DeJoria has signed a giving pledge, a promise to contribute at least half of his fortune for a good cause.

Adding to it, John has build homes for the deprived ones in a 27-acre-village in Austin, Texas. Similarly,

Several other works like gifting surfboards to the kids, contributing to local groceries, and showing support to the frontline and essential workers.

John Paul’s Foundation

DeJoria has his own foundation he established in 2011 by the name JP’s Peace, Love & Happiness Foundation. The foundation has three major objectives: sustainability, social responsibility, and animal-friendliness.

Likewise, John, his wife, also gets involved in philanthropic works and helps promote the good life of women. And their daughter, Alexis DeJoria, is equally passionate about protecting the environment.

Business, Investments, Endorsements, and Book Publication

In 1980, John Paul DeJoria co-founded John Paul Mitchell Systems, which today happens to be globally the largest privately owned hair care product company.

Similarly, in 1989, he established a new company- Patron Spirits Company, with Martin Crowley. The liquor company soon grabbed the market and managed to stand as one of the most precious brands in the world.

While Crowley used to handle everyday transactions, DeJoria used to carry the beverage bottles to different places he went. For once, he handed them to Clint Eastwood and Tom Cruise as well.

Sadly, Crowley died of a heart attack in 2003, and afterward, DeJoria had his company invested in several premium markets.

DeJoria, with his products

To illustrate, in 2008, Bacardi invested in the 30% share of the Patrons, and in 2018, it decided to buy the remaining of DeJoria’s tequila company.

Investments and Endorsements

Some other business ventures founded by John are John Paul Pet, J&D Acquisitions LLC, and ROKiT. John Paul Pet is a company offering pet grooming products.

Likewise, DeJoria also owns Royal Jet, an airplane company. At the time, he is not using his private jets; the company leases out them.

Apart from entrepreneurship, the billionaire has also shown interest in the film industry. John has worked as an actor, producer, and director for several projects.

In 2016, he co-directed a documentary. Teaming with Josh Tickell, John directed Good Fortune, a documentary that shows the history and achievements of John Paul DeJoria.

Likewise, the man has done many cameos in You Don’t Mess with the Zohan (2008), The Big Tease (1999), Weeds, etc.

Similarly, John has both narrated and made an appearance in commercials for his company, Patron.

Also, he went to the reality show Shark Tank as a guest investor and became the second richest Shark.

Book Publication

There are a handful of books written about John Paul DeJoria and his successful life.

Talking about the book written by the businessman himself, in 2015, he published a hardcover with the title My Friends Call Me J.P.


John Paul DeJoria was born on 13th April 1944 to both of his immigrant parents. He was born in Los Angeles, and at the age of 2 years old, his parents got divorced.

Since early childhood, he knew the value of money as his family has none. He was only nine years old when he started selling newspapers.

Talking about his education, he went to Atwater Elementary school and later John Marshall High School.

At the age of 22, DeJoria was homeless. He worked in several places, doing different jobs. To detail, the current billionaire worked as a janitor, a door-to-door salesman, and even joined the Navy.

His business career started when he got a job in Redken Laboratory. In 1971, John started working at a Redken Laboratory.

John Paul Mitchell and the late Paul Mitchell
John Paul Mitchell and the late Paul Mitchell

It was 1980 when John Paul DeJoria met Paul Mitchell and, with a small loan of 700 dollars, started a hair care product line with the name John Paul Mitchell Systems.

Unfornaturely, Mitchell left the world nine years later, in 1989, and the company’s responsibility worth hundreds of millions was on the shoulder of DeJoria.

John kept elevating the company, and today, it is one of the most successful haircare lines worldwide.

Furthermore, the same year, DeJoria founded another company, The Patrón Spirits Companywith Martin Crowley.

Personal life

John has been married four times. His previous three marriages did not work quite well for him.

In 1991, DeJoria went on a blind date with Eloise Broady. Broady was also featured in several Paul Mitchell ads. After going on a date for some time, they two really clicked, and DeJoria proposed to her with 1300 red roses.

The couple shared their vows in 1993 and have been together since.

Interesting Facts about John Paul DeJoria

  1. Both of John’s parents were immigrants. His father immigrated from Italy, and his mother was a Greek immigrant.
  2. While in school, the billionaire was involved in street fights and gang fights.
  3. Among the several jobs he did before landing with John Paul Mitchell Systems, being a USS hornet for two years was one of them.

Frequently Asked Questions

Who is Paul Mitchell?

Paul Mitchel was a Scottish American hairstylist. DeJoria and Mitchell together started the John Paul Mitchell Systems. Sadly, Paul died on April 21, 1989, due to pancreatic cancer.

What are the best-selling products of John Paul Mitchell Systems?

As all of the hair care products from John Paul Mitchell Systems are impressive, some of their best-selling products are Tea Tree Special Shampoo/Conditioner, Awapuhi Shampoo, Super Skinny Serum, and Lavender Mint Moisturizing Shampoo.

How many products are manufactured by Paul Mitchell (JPMS)?

The company manufactures over 100 products. Currently, their products are available in 80 countries globally.

Click here to read about the famous French billionaire Francois-Henri Pinault.

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