JoJo Siwa Net Worth: Business, Career & Lifestyle

JoJo Siwa (Source: People)

American actor, singer, dancer, television personality, and YouTuber JoJo Siwa’s net worth is a whopping $20 million. 

Siwa began performing on “Dance Moms” after becoming famous on “Abby’s Ultimate Dance Competition.”

JoJo’s real success came when she built herself on YouTube. On her YouTube account, “It’s JoJo Siwa,” she often posts videos of her daily life.

Jojo Siwa
Jojo Siwa (Source”

In addition, her YouTube channel has over 12 million subscribers with hundreds of millions of views.

Moreover, in 2020, she made it to the Time’s annual list of the World’s 100 Most Important People.

Similarly, as a singer, “Boomerang” and “Kid in a Candy Store” are two of Siwa’s best-known singles.

Her success has helped her garner four Nickelodeon Kids’ Choice Awards.

JoJo Siwa | Quick Facts

Let’s look at quick facts to understand more about JoJo Siwa.

Birth Name Joelle Joanie Siwa
Professional Name JoJo Siwa
Nick Name JoJo, JoJo with the big bow
Birth Date May 19, 2003
Age 21 Years Old
Birth Place Omaha, Nebraska, USA
Residence  Los Angeles, California, USA
Height 175 cm (5 feet 9 inches)
Weight 63 kg (139 lbs.)
Religion Christian
Gender Female
Build Slim
Body Measurement 33-24-34 inches
Distinctive Feature
  • Wide smile
  • Big hair bows
Eye Color Green
Hair Color Brown
Profession Dancer, Youtuber, Singer, Songwriter, Actress
Instrument Vocal, Piano
Father’s Name Dr. Tom Siwa
Mother’s Name Jessalynn Siwa
Genres Pop, Electro Pop, Dance Pop
Horoscope Taurus
Ethnicity White
Sibling Jayden Siwa (Older Brother)
High School Homeschooled
College N/A
Label JoJo Siwa Entertainment, Viacom CBS International
Sexual Orientation Queer
Marital Status Unmarried
Partner N/A
Children Not Yet
Active Since 2013-Present
Merch Signed Guitar, Signed Gibson Epiphone Acoustic Guitar, Signed Dream Tour Vip Poster E
Social Media FacebookTwitterInstagram
Last Update July 2024

JoJo Siwa | Net Worth and Income

JoJo Siwa’s net worth is a whopping $20 million as a multi-talented YouTuber, singer, model, actress, and businesswoman.

Siwa has been working since she was a child. She has featured in a variety of Nickelodeon reality shows and films.

Her yearly income is estimated to be $2 million. Similarly, songs, albums, and reality shows are her key sources of revenue.

According to Us Weekly, contestants made $2,000 per episode in season 5 of “Dance Moms.” Hence, JoJo approximately received $64,000 from the show.

Tours and concerts are good sources of income for any musical artist, including Siwa.

According to Billboard, JoJo’s debut concert, “D.R.E.A.M. The Tour,” grossed $27 million in 2019.

In 52 cities across the USA and Canada, she performed in theaters, outdoor auditoriums, stadiums, and indoor arenas.

She also performed in the UK and Australia. Additionally, Siwa sold more than half a million tickets for 82 shows.

Likewise, JoJo is a well-known YouTuber with over 12 million subscribers.

“It’s JoJo Siwa,” her main YouTube channel, was started in 2015. The channel has already gained more than 3 billion views.

According to Social Blade, she has $48.5K to $776.5K estimated yearly income from the platform’s advertisement.

Siwa’s large portion of wealth depends on her sale of merch. Target, J.C. Penne, and Claire’s are among the stores she has collaborated with to sell the merchandise.

In addition, more than 80 million hair bows have been sold by JoJo. If our calculation is correct, Siwa has made at least $400 million on bow sales alone. 

Even if she gets a quarter of that, that’s a substantial sum of money!

Let’s not forget her income from brand advertising and co-authoring several publications.

JoJo Siwa Net Worth in Different Currencies

Let’s look into JoJo Siwa’s net worth in different currencies, including the cryptocurrency Bitcoin.

Currency Net Worth
Euro € 18,512,200
Pound Sterling £ 15,308,900
Australian Dollar A$ 27,021,300
Canadian Dollar C$ 25,227,700
Indian Rupee ₹ 1,525,923,000
Bitcoin ฿ 497.56

JoJo Siwa | Houses & Cars 


Siwa paid $3.5 million for a home in Tarzana, California, a Los Angeles suburb, in February 2020. At the time, Siwa was only 16 years old.

Her new home was promptly announced on her YouTube channel, and her devoted followers were given a tour.

JoJo infront of her house (Source: Today Show)
JoJo in Infront of Her House (Source: Today Show)

The Mediterranean-style home has 6,000 square feet of living area and plenty of room for JoJo’s entire family.

Thanks to fireplaces, marble floors, a gourmet kitchen, French doors, and many other indoor features, the actress will be living comfortably for years to come.

In addition, a swimming pool and a sports court are located outside of the house.


As of July 2024, JoJo Siwa’s net worth is a massive $20 million.

JoJo Siwa’s parents gave her a BMW 4 Series Convertible for Christmas in December 2018.

Her face and tour logo can be seen on the car’s hood. Similarly, the doors are covered in stars and unicorns. Even the tires are custom-made.

JoJo Siwa posing with her car (Source:
JoJo Siwa Posing With her Car (Source:

Likewise, Siwa owns a Tesla Model X, the company’s one of the most expensive models. It has a starting price of $114,990.

The car is considerably more precious due to its personalized design. As you may have guessed, the Tesla’s body is covered in photos of Siwa’s face.

JoJo Siwa | Lifestyle and Vacation


YouTuber JoJo Siwa lives a luxurious lifestyle with a net worth of $20 million.

She is the daughter of Jessalynn Siwa, a professional dance instructor, and Tom Siwa, a chiropractor.

Moreover, her mother is her manager, although JoJo is the creative force behind the videos.

Siwa grew up with an older brother named Jayden Siwa, who is also a vlogger on YouTube. 

JoJo Siwa with her family (Source: Nicki Swift)
JoJo Siwa With Her Family (Source: Nicki Swift)

From August to November 2020, she was in a relationship with TikTok celebrity Mark Bontempo.

JoJo confirmed that they had parted up after three months. Despite this, they remain friends. They had gone to Taco Bell about 450 times during their time together and never fought.

In January 2021, Siwa announced that she was a member of the LGBTQ+ community on social media.

Siwa went on to say that she doesn’t classify her sexuality since she “truly doesn’t know the answer.”

Even though she stated that she uses the labels “gay” and “queer.”

Siwa confirmed in February 2021 that she was dating her best mate, Kylie Prew, who had approached her a month before.

Unfortunately, she announced in November 2021 that they had separated after nine months of dating.

Similarly, JoJo confirmed she was in a relationship during an interview in 2022. But she hasn’t revealed her love interest to the eyes of the public.

Siwa is extremely fit due to her profession as a dancer. She also motivates her fans to maintain fitness by dancing.

Her favorite dance styles include Hip Hop, Jazz, and Musical Theatre.

Being a musical star, she is a fan favorite of many people. Meanwhile, Siwa is a big fan of Miley CyrusMegan Trainor, and Justin Bieber.


With a bubbly and explorative personality, JoJo Siwa loves traveling and visiting new places.

Her tours and concerts take her to many countries, giving her the freedom to explore different cultures and cuisines.

Similarly, Christmas is her favorite holiday, and in 2019, her family celebrated the festival, cruising on a yacht.

Her favorite place in Los Angeles is Disneyland Park.

Likewise, Siwa released photographs from her Disney World vacation with her ex-lover in 2021. They were seen hugging on rides and wearing similar outfits.

JoJo Siwa | Charity

Siwa has performed numerous charities in her career.

In 2021, she started her charitable organization called “JoJo Siwa Childhood Cancer Foundation.”

The NGO was founded to raise awareness and provide hope to children fighting cancer.

Similarly, Meghan Trainor presented her with a $100,000 check for her organization in December 2021.

Siwa teamed up with and Macy’s in 2020 to grant the wish of Ainarah, a 5-year-old girl with a neuromuscular disease.

JoJo presented her with an identical bracelet and talked with her on a video call.

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JoJo Siwa | Movies, Books, Investment, and Endorsement


JoJo Siwa has appeared in several movies and television series throughout her career. According to IMDb, she has 25 credits as an actress.

JoJo starred in “JoJo Siwa: My World,” a Netflix documentary about her life.

Siwa appeared as a guest on the morning shows “Good Day L.A.” and “Good Day New York” in 2015.

In a 2015 episode of “The View,” she participated in a collective dance performance.

JoJo played “Aubrey” in Nickelodeon’s “School of Rock” from 2017 to 2018.

movie poster (Source: Showbiz Junkies)
JoJo Siwa Movie Poster (Source: Showbiz Junkies)

She starred in the cartoon series “The JoJo and BowBow Show,” which aired for two seasons in 2018. Surprisingly, BowBow, her dog, is a co-star in the show.

Since then, she’s appeared on several Nickelodeon specials, including, The Masked Singer and MTV Cribs.

Moreover, Siwa has starred in television series like Siwas Dance Pop Revolution (2021), Middle School Moguls (2019), The Thundermans (2016), and JoJo’s Juice (2016).

Furthermore, she has featured in movies such as The J Team (2021), The Angry Birds Movie 2 (2019), Blurt (2018), and Ultimate Halloween Haunted House (2016).

Book Publications

Siwa has a huge collection of novels to her credit. She’s written 17 children’s books so far and counting.

JoJo’s Guide to the Sweet Life” (2017), “JoJo’s Guide to Making Your Own Fun” (2018), and “Things I Love, Fill in Friendship Journal” (2018) are among her works.

Siwa’s book packages sell for up to $55 on Amazon, so it’s safe to assume that her work as an author contributes to her financial success.


JoJo Siwa’s net worth as of July 2024 is a massive $20 million.

She collaborated with Claire, a fashion accessories and jewelry firm, to develop a range of hair bows in 2016.

Siwa struck a deal with Nickelodeon when she was 13 years old.

Concert appearances at major events such as the Kids Choice Awards and SlimeFest were part of the arrangement.

Additionally, her Nickelodeon deal also includes a collection of goods, including bedding, plush toys, sneakers, and clothes.

Similarly, Siwa has collaborated with American department store J. C. Penney to create a collection of accessories, bedroom decor, and a doll.

Likewise, in 2014, JoJo started her dancewear line, “Tilt Dancewear.”

In 2021, General Mills introduced the “JoJo Siwa Strawberry Bop” breakfast cereal, which featured her on the package.


JoJo Siwa has endorsed a few brands and companies to increase her net worth.

She has endorsed Nickelodeon since she started working with the company as a child.

Likewise, she has supported New York’s Sugar Factory, a candy-centric restaurant.

Siwa competed in the thirty-first season of “Dancing with the Stars,” where she was a part of the show’s first-ever same-sex dancing pair.

In the end, she and her teammate, Jenna Johnson, came in second.

If JoJo holds her present level of fame, she will undoubtedly be worth $50-100 million in the near future.

JoJo Siwa | Career

Siwa began her career as a top-5 contestant and the youngest competitor in Abby’s Ultimate Dance Competition’s second season.

JoJo was eliminated in week nine after appearing on the show alongside her mother.

After that, Siwa appeared in two seasons of “Dance Moms.”

Siwa released her hit song “Boomerang” for download in May 2016. The song tackles the issue of cyberbullying.

The song’s music video has earned over 5 million likes and has been seen over 949 million times.

song cover (Source: Amazon)
JoJo Siwa song cover (Source: Amazon)

Similarly, in 2018, she was named the “Breakout Artist of the Year.”

Siwa revealed in 2018 that she would embark on her first big concert tour, “D.R.E.A.M. The Tour,” in 2019.

The tour was set to begin in Phoenix, Arizona, and conclude in Vancouver, British Columbia, Canada.

Furthermore, she was confirmed as a jury for the seventeenth series of “So You Think You Can Dance” on April 4, 2022.

Joj Siwa’s net worth as of July 2024 is a staggering $20 million.

Some Interesting Facts About JoJo Siwa

  • Siwa began dancing at her mother’s dance studio when she was quite young. JoJo gave her first solo performance at the age of two.
  • Even though she loves dancing, JoJo is not a fan of ballet dancing.
  • Siwa was named to Forbes’ 30 Under 30 list for 2022.


Who is JoJo Siwa’s crush?

Siwa admitted to having a celebrity crush on TikTok celebrity Olivia Ponton in 2021.

Did JoJo Siwa suffered from COVID-19?

JoJo disclosed in 2020 that her entire family was infected with the Coronavirus but that they healed over time. Siwa lost her sense of taste and smell and experienced shortness of breath, headaches, and fatigue due to the virus.

Has JoJo Siwa worked with Megan Trainor?

In December 2020, she participated in a music video for Meghan Trainor’s Christmas song “I Believe In Santa.”

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