One of this generation’s best music video directors, Cole Bennett’s net worth is $2 million.
The Chicago-based producer and cinematographer initially started making videos for Chicago’s underground rappers and eventually climbed the ladder to success.
Cole appeals to rappers of the post-internet generation, and his videos have a “Chicago drill video” quick-shot style.
Cole Smiling At Camera (Source: Matahari)
Moreover, graphic and animation designs can be seen in his iconic videos.
When he was still in high school, “Lyrical Lemonade,” his multimedia enterprise, began as an online blog in 2013.
Bennett left DePaul University to pursue his career in hip-hop music and videography, something he had always wanted to accomplish.
Cole Bennett | Quick Facts
As of December 2023, Cole Bennett’s net worth is a massive $2 million. Let’s look at quick facts to understand more about Cole Bennett.
Birth Name
Cole Bennett
Professional Name
Cole Bennett
Nick Name
Bennett, Cole
Birth Date
May 14, 1996
Age
27 Years Old
Birth Place
Plano, Illinois, USA
Height
180.5 cm/5 feet 11 inches
Weight
72 kg/158.5 lbs.
Religion
Christian
Gender
Male
Nationality
American
Body Type
Slim
Eye Color
Blue
Hair Color
Light Brown
Profession
Business Executive, Music Video, Director, Filmmaker
Music director, executive, and videographer Cole Bennett’s net worth as of December 2023 is a staggering $2 million.
Cole earns roughly $500,000 annually, and the sum is rising due to his growing popularity on social media platforms like YouTube and Instagram.
Cole’s YouTube channel is what makes the majority of his money. Due to the millions of views on his videos, he receives a monthly check of tens of thousands of dollars.
He has almost 20 million subscribers on YouTube, which amounts to a considerable payment.
According to Social Blade, he earns around $30.4K to $486.1K monthly from advertisement revenue. Including that, he makes more than $5 million per year from the platform.
Additionally, he earns hundreds of thousands of dollars through his work as a producer and director of music videos.
He directed the music video for Juice Wrld’s “Lucid Dreams” in May 2018, which peaked at number two on the Billboard Hot 100.
The video has amassed over 830 million views on YouTube, making it his most well-loved upload.
Since his teenage days, he never stopped trying to make his own videos.
Bennett would put together videos for Chance the Rapper and Chief Keef‘s tracks after watching their music videos.
Cole and his friends were huge fans of Chicago’s underground rap movement. They would go into the city almost every weekend and attend concerts or other events, hoping to run into the rappers.
Looking at the current scenario of how he has held the whole rap industry on his fist, Bennett indeed has accomplished his dream.
In 2020, Bennett directed the music video for Eminem’s song “Godzilla.”
Dr. Dre and Mike Tyson have made cameo appearances in the video, and in just 24 hours of its release, it received 13 million YouTube views.
Bennett directed the music video for Eminem’s single “Gnat” in December 2020, his second collaboration with the rapper.
Moreover, Jordan brand and Lyrical Lemonade worked together in February 2020 and put up the collection, including an Aerospace 720 sneaker, a hooded sweatshirt, and a long-sleeved t-shirt.
Similarly, the streetwear company FTP and Lyrical Lemonade teamed up in April 2020.
A hooded sweatshirt, a t-shirt, and lemonade cans with a co-brand were all part of the collection.
Furthermore, he has collaborated with Nike to bring “Nike x Lyrical Lemonade” AF1s shoes. The collaboration drops out in 2022.
Along with live event recaps, ciphers, documentaries, and interviews, Cole started directing music videos for Chicago rappers like Vic Mensa and Taylor Bennett.
He posted the videos on the Lyrical Lemonade channel.
The channel later branched into other hip-hop subgenres outside the Chicago area, like the newly growing Soundcloud rap sub-genre.
He garnered early fame in 2016 and early 2017 by working with musicians like Lil Pump, Famous Dex, Smokepurpp, and Ski Mask the Slump God.
Cole Bennett In Action (Source: TV Stars Info)
“Famous Dex: Hit Em Wit It,” posted in March 2016, was his first video to become famous. More than 20 million people watched the music video.
People adored his videos’ bizarre animations. His unique designs put him on the map.
Later, he published “Lone Springs,” his debut short film, on April 7, 2017.
Bennett directed the music video in August 2017 for Lil Xan’s song “Betrayed,” which the RIAA certified Platinum in 2018.
Some Interesting Facts About Cole Bennett
His inspiration to begin to work in rap was Austin Vesely, who directs most of Chance the Rapper’s music videos.
Bennett is a passionate fan of the Chicago White Sox of professional baseball. On August 14, 2019, they invited him to start the game.
When Cole was looking for a unique name for his high school blog, Cole’s mother suggested Lyrical Lemonade.
FAQs
How did Cole Bennett learn animation?
Cole watched YouTube tutorials to learn how to create the animations he uses in his videos.
How many views has Cole Bennett got?
His videos on YouTube have approximately 9.5 billion views as of this writing.
Rovik is an editor and content writer; with a bachelors degree in Journalism, he has worked in niches such as sports, entertainment, news, and trending.
