Cole Bennett Net Worth: Career & Lifestyle

Cole Bennett

One of this generation’s best music video directors, Cole Bennett’s net worth is $2 million. 

The Chicago-based producer and cinematographer initially started making videos for Chicago’s underground rappers and eventually climbed the ladder to success.

Cole appeals to rappers of the post-internet generation, and his videos have a “Chicago drill video” quick-shot style.

Cole Smiling At Camera (Source: Matahari)
Cole Smiling At Camera (Source: Matahari)

Moreover, graphic and animation designs can be seen in his iconic videos.

When he was still in high school, “Lyrical Lemonade,” his multimedia enterprise, began as an online blog in 2013.

Bennett left DePaul University to pursue his career in hip-hop music and videography, something he had always wanted to accomplish.

Cole Bennett | Quick Facts

As of June 2024, Cole Bennett’s net worth is a massive $2 million. Let’s look at quick facts to understand more about Cole Bennett.

Birth Name Cole Bennett
Professional Name Cole Bennett
Nick Name Bennett, Cole
Birth Date May 14, 1996
Age 28 Years Old
Birth Place Plano, Illinois, USA
Height 180.5 cm/5 feet 11 inches
Weight 72 kg/158.5 lbs.
Religion Christian
Gender Male
Nationality American
Body Type Slim
Eye Color Blue
Hair Color Light Brown
Profession Business Executive, Music Video, Director, Filmmaker
Father’s Name N/A
Mother’s Name N/A
Net Worth  $2 Million
Horoscope Taurus
Ethnicity White
Sibling  2
High School
  • Plano High School
  • Oakley Therapeutic Boarding School
College DePaul University
Distinctive Feature 
  • Charming smile
  • Clean-shaven look
Sexual Orientation Straight
Marital Status Unmarried
Girlfriend N/A
Children None
Active Since 2016-Present
Merch  Lyrical Lemonade Flag
Social Media Instagram, Twitter
Last Update June 2024

Cole Bennett | Net Worth and Income

Music director, executive, and videographer Cole Bennett’s net worth as of June 2024 is a staggering $2 million.

Cole earns roughly $500,000 annually, and the sum is rising due to his growing popularity on social media platforms like YouTube and Instagram.

Cole’s YouTube channel is what makes the majority of his money. Due to the millions of views on his videos, he receives a monthly check of tens of thousands of dollars.

He has almost 20 million subscribers on YouTube, which amounts to a considerable payment.

According to Social Blade, he earns around $30.4K to $486.1K monthly from advertisement revenue. Including that, he makes more than $5 million per year from the platform.

Additionally, he earns hundreds of thousands of dollars through his work as a producer and director of music videos.

He directed the music video for Juice Wrld’s “Lucid Dreams” in May 2018, which peaked at number two on the Billboard Hot 100.

The video has amassed over 830 million views on YouTube, making it his most well-loved upload.

Since his teenage days, he never stopped trying to make his own videos.

Bennett would put together videos for Chance the Rapper and Chief Keef‘s tracks after watching their music videos.

Cole and his friends were huge fans of Chicago’s underground rap movement. They would go into the city almost every weekend and attend concerts or other events, hoping to run into the rappers.

Looking at the current scenario of how he has held the whole rap industry on his fist, Bennett indeed has accomplished his dream.

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Net Worth of Cole Bennett in Different Currencies

Let’s look into Cole Bennett’s net worth in different currencies, including the cryptocurrency Bitcoin.

Currency Net Worth
Euro € 1,948,650
Pound Sterling £ 1,647,209
Australian Dollar A$ 2,806,360
Canadian Dollar C$ 2,555,300
Indian Rupee ₹ 159,260,000
Bitcoin ฿ 81.38

Cole Bennett | Houses & Cars


As of June 2024, Cole Bennett’s net worth is a massive $2 million.

He has a house in Plano, Illinois, but he hasn’t revealed any details about his home.

Similarly, Cole also has his studio/office in the Chicago neighborhood. The huge property has its own indoor basketball court and multiple spaces.


Cole is not into collecting luxurious automobiles.

Nonetheless, in 2017, he bought his first car, but the brand of his vehicle was not revealed.

Cole With His Car (Source: Glamour Path)
Cole With His Car (Source: Glamour Path)

Similarly, he has posed with a Tesla Model X, which has a base price of $114,000 and is one of the most luxurious electric cars.

Cole Bennett | Lifestyle

Multi-millionaire music director Cole Bennett lives a luxurious lifestyle with a net worth of $2 million.

Bennett is one of the most hardworking people in the entertainment industry and has succeeded due to his determination.

Cole is well-known for his love of Chicago and hip-hop. His single mother raised him in the small Illinois town of Plano.

Bennett started a YouTube channel in high school called “Lyrical Lemonade” as a way to share his video work.

He would hop from concert to show, shooting local performers, and recapping shows with friends.

Still, after being successful, Bennett has surrounded himself with a team of like-minded individuals, many of whom he met in college.

He believes the team’s chemistry is mainly responsible for the company’s success.

Cole With His Mother (Source: Healthy Celeb)
Cole With His Mother (Source: Healthy Celeb)

Bennett acknowledges that the rapid development of his career has resulted in both highs and lows in his personal life.

But in recent years, he has been able to create a work-life balance and has been more productive.

Despite Cole’s professional success, many people are still curious about how his personal life is doing.

Bennett made his relationship with influencer and model Sommer Ray fairly public in 2021.

In one of his Instagram stories, Cole shared a photo of Sommer and himself from a photo booth.

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Cole Bennett | Movies, Investments, and Endorsements


Aside from music videos, Cole has directed a few documentaries.

In 2016, he directed a documentary about the rap scene of Chicago titled “The Culture: A Chicago Hip Hop Documentary.”

Similarly, Bennett directed “Post Malone: Motley Crew” (2021) and “Lil Skies Feat. Landon Cube: Nowadays” (2017).

Moreover, in 2021, he was part of “Juice WRLD: Into the Abyss” and “Complex: Blueprint.”


As of June 2024, Cole Bennett’s net worth is a massive $2 million. 

His primary investment is his company, “Lyrical Lemonade.”

The business has grown into an empire consisting of a beverage distributor, an events firm, a media site, and a production house.

In 2018, he was offered $30 million to sell the company, but he declined and chose to stay independent.

Likewise, his merch business is his other source of income.

Lyrical lemonade
Lyrical lemonade Cole Bennett’s Company (Source: SeekPNG)

He occasionally releases merchandise as “Lenny,” an animated figure from the Lyrical Lemonade universe.

Cole’s most recent collaboration with the LA-based FaZe Clan brand saw him sell out 3,000 cans of a brand-new, distinctive lemonade flavor.

The drink costs $10 for each can, not including shipping.

Furthermore, his next investment is his music festivals. Every year, he puts on a music festival called “Summer Smash.”

Independent Chicago-based event production label SPKRBX presents the festival.


Cole has endorsed a few brands and companies in his career.

Similarly, he has collaborated with well-known hip-hop artists like J. ColeKanye WestWiz Khalifa, and Eminem.

In 2020, Bennett directed the music video for Eminem’s song “Godzilla.”

Dr. Dre and Mike Tyson have made cameo appearances in the video, and in just 24 hours of its release, it received 13 million YouTube views.

Bennett directed the music video for Eminem’s single “Gnat” in December 2020, his second collaboration with the rapper.

Moreover, Jordan brand and Lyrical Lemonade worked together in February 2020 and put up the collection, including an Aerospace 720 sneaker, a hooded sweatshirt, and a long-sleeved t-shirt.

Similarly, the streetwear company FTP and Lyrical Lemonade teamed up in April 2020.

A hooded sweatshirt, a t-shirt, and lemonade cans with a co-brand were all part of the collection.

Furthermore, he has collaborated with Nike to bring “Nike x Lyrical Lemonade” AF1s shoes. The collaboration drops out in 2022.

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Cole Bennett | Career

Along with live event recaps, ciphers, documentaries, and interviews, Cole started directing music videos for Chicago rappers like Vic Mensa and Taylor Bennett.

He posted the videos on the Lyrical Lemonade channel.

The channel later branched into other hip-hop subgenres outside the Chicago area, like the newly growing Soundcloud rap sub-genre.

He garnered early fame in 2016 and early 2017 by working with musicians like Lil Pump, Famous Dex, Smokepurpp, and Ski Mask the Slump God.

Cole Bennett In Action (Source: TV Stars Info)
Cole Bennett In Action (Source: TV Stars Info)

“Famous Dex: Hit Em Wit It,” posted in March 2016, was his first video to become famous. More than 20 million people watched the music video.

People adored his videos’ bizarre animations. His unique designs put him on the map.

Later, he published “Lone Springs,” his debut short film, on April 7, 2017.

Bennett directed the music video in August 2017 for Lil Xan’s song “Betrayed,” which the RIAA certified Platinum in 2018.

Some Interesting Facts About Cole Bennett

  • His inspiration to begin to work in rap was Austin Vesely, who directs most of Chance the Rapper’s music videos.
  • Bennett is a passionate fan of the Chicago White Sox of professional baseball. On August 14, 2019, they invited him to start the game.
  • When Cole was looking for a unique name for his high school blog, Cole’s mother suggested Lyrical Lemonade.


How did Cole Bennett learn animation?

Cole watched YouTube tutorials to learn how to create the animations he uses in his videos.

How many views has Cole Bennett got?

His videos on YouTube have approximately 9.5 billion views as of this writing.

Has Cole Bennett won an award?

No. He has not won any awards yet.

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